Skip to content Skip to navigation menuJack Daniel's Old No.7 is charcoal-mellowed, drop by drop, through 10 feet of hard sugar maple charcoal. It's this extra step that makes Jack Daniel's something more than bourbon. It makes it a Tennessee Whiskey. For the maturation process own handcrafted barrels are used. Jack Daniel's Old No.7 is perfect to drink on the rocks or in cocktails. Established in 1866, the Jack Daniel Distillery is America's oldest registered distillery. Every drop of Jack Daniel's enjoyed in 165 countries around the world is made in Lynchburg, Tennessee, a town with one traffic light. So important is the barrel in making good whiskey, the Jack Daniel Distillery crafts its own. It is the only major distiller to go to such great lengths to ensure its whiskey's quality.